Gender Changer Pill campaign

Gender Changer is a project questioning the future of our gender identities.

Even though designer children have already been around for a couple of years now, it made us wonder how that would effect adults. What would happen if a pill would exist, that would change your sex in an instance? Would people take it?



The pill was accompanied by both sides of the discourse.  On one hand there was a pharmaceutical company that developed the Gender changer pill and has been testing it for years. According to them no physical malfunctions were ever detected, but they did noticed a lot of problems with people adapting to their new identities.


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On the other hand was the I’m just me anti-campaign, that was bringing to light all the possible scenarios where taking the pill could and did go terribly wrong.


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The viewers have found themselves in-between the two sides and were forced to think about where and how they fit in the whole story. Essentially they had to decide whether to take the pill or not.




The team: Sven Bauweraerts | Jenna Ervasti | Oleg Galkin | Mikael Immonen |Mercedes Said | Sara Mlakar

Understanding Media, Art and Design, Aalto University, Helsinki FI, September 2015