By continuously adding functionality to otherwise ‘dumb’ objects and surfaces, we are expanding the currently familiar area of what an average user would consider interactive. If we create ‘smart’ things that need user input, we need to also answer the questions of ‘How do I know this is interactive?’, and ‘How do I have to interact with it to get the desired result?’.
Screaming Fluff presents a humorous contrast between what we expect and what happens that puts the viewer in a position of surprise. Regardless of whether they feel amused or annoyed about the result, the interaction should open a few questions. What they are of course differentiates from viewer to viewer based on their individual outlook on the world or human relationships.